I am Justin and this is Fruitful.

I shoot with intention to create real stories told well. Whether it’s a foggy morning shoot in Glen Arbor or a tight edit pulled together over coffee, I focus on the why behind every frame. From brand films to short-form reels to full-on doc-style pieces, I will help you make something worth watching.

Good audio feels invisible. I handle the gear, the editing, and the weird buzzing noise you can’t quite isolate. Whether you’re launching a podcast, adding sound design to animation, capturing a voiceover, or need field sound from a windswept dune or a busy kitchen, I’ve got the mics (and the patience) for it. I believe in clean sound, clear storytelling, and keeping the awkward mouth noises to a minimum.

It’s about capturing a feeling. I shoot images that feel like something. Headshots without the awkward, product shots that don’t feel like product shots, event photos that don’t just prove it happened, they remind you why it mattered.

I promise to make things worth sharing. I work with you to plan and create social posts, video snippets, and digital storytelling elements that feel human. If you need a roadmap (or a little help showing up consistently), I’m here for that too.

I’ve filmed farm tours, track days, open houses, field days, brand launches and roadside pie stands. If you’re hosting something and want to capture the real moments, I’ll be there.